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Setting Up Shop on Amazon

By SellerList,


You've decided you want to sell through Amazon; now it's time to actually do it. the good news is that, once
set up as a merchant, it can take just a few minutes from sitting down in front of the Seller Central control panel to having your new product uploaded and ready to be sold.

Amazon, ebay and many others are great platforms to use for those additional sales and promotion, but only for additional sales and promotion. Since 2000, selling on Amazon has been helping individuals and businesses increase sales and reach new customers. Today, more than 40% of Amazon's total unit sales come from third-party selection. Consider all the benefits of Selling on Amazon, then choose a selling plan and find out how selling on Amazon works on the How it Works page. All sellers can list products in more than 20 categories. Professional Sellers can apply to sell in at least 10 additional categories. Learn more about product categories.
Before setting up your shop, you need to decide whether you want to " go pro ". Go to Amazon, and choose your plan, and you'll be asked whether you need " Sell as professional ", or "Sell as an Individual ". If you expect to sell more than 40 items a month then choose the plan " Sell as a Professional ", If below 40 items to sell a month then choose " Sell as an Individual ". If you don't feel you can make enough profit to pay the $39.99 per month for professional Account, then you'd be better choose "sell as an Individual" plan until your business has grown has little before becoming an Amazon Professional.

You need to go throughout these following simple steps.

1. SIGNING UP  

    You can base your merchant login on  your existing Amazon account but it's usually best to keep the business separate by setting up an entirely new account using a business email address and details. The process is pretty straightforward, although it includes various verification procedures that might take some days so it's worth getting started as early as possible. Before you start adding products, go through the links under settings to make sure the information there is accurate and complete.


2. ADDING PRODUCTS
    To add the first new product, go to Inventory/Add a product. If you're selling a product that's already in the Amazon catalogue, enter its name and click the search button. Select it from the list and click the "Sell yours" button.

If you're adding new product, click "Create a new product". You'll then be asked to choose the appropriate category for your listing. Your starting point should be the category chosen by your competitors or those of the products most similar to yours.
On the Vital info Page, complete all the mandatory fields and as many of the optional fields as possible. The more information you provide the more credible you are. And your customer will understand the product. Many categories include a mandatory "EAN or UPC" field- this is the barcode for your product.
The rest of the pages apply both to products that exist in Amazon's catalogue and new products. in this case, click Next to move to the Offer page. Again, complete as much information as you can in addition  to the mandatory information. you can also enter a Sale price for a fixed period: I always like to discount new products as it makes them stand out in the Amazon search listing (reduced prices are shown in red)and, naturally, increase the conversion rate.

The next step is to add product images. Add as many as needed to make sure the customer understands both what your product will look like when they receive it and how it will look in use. Err on the side of adding too many rather than too few pictures.
The "key product features" you list in the Description section will appear as bullet points under technical Details on the product listing page so it's essential you get these right. Make sure you give enough information for the customer to be able to decide whether they're interested in your product.
Spend time on the "product Description" field; I still find it shocking how many sellers can't bothered to description their products fully. Again, this appears on the product listing page and it's probably the action most people scroll to first. This field supports basic HTML tags (although this is undocumented) so you can bold text and use italic as well as using  the <p> and <br/> tags to split the content into paragraphs and lists. If you don't use these tags, the text gets condensed into an offputting single paragraph.
The "Search terms" on the Keywords page might seem self-explanatory but Amazon automatically indexes the product title and manufacturer so there's no point repeating those keywords here. Amazon doesn't index your product description or bullet points so check whether there are keywords in those fields that need carrying across.



Next step you need to fill more details, although it isn't marked as a mandatory field, you must insert an accurate shipping weight if you've chosen weight-based shipping. Once done, click "save and finish". At this point Amazon will check you've provided all the information needed and upload your photos. New listings and amendments to existing products take a few minutes to propagate through Amazon's systems so don't panic if changes don't appear instantly. Once the listing has appeared, check the product detail page. Make sure the photos have successfully uploaded and that the bullet points and description are correctly formatted.

How To Obtain Barcodes
products that do not use the manufacturer barcode for tracking require an Amazon barcode. You can print Amazon barcodes from within your seller account and apply the barcodes yourself.

If you do not want to apply the barcodes yourself, you can also sign up for the FBA Label Service and have Amazon apply the labels for you for a per-item fee. For more information, see FBA Label Service.
For eligible products, you can use the manufacturer barcode to track your inventory. ForMore information. see Use the manufacturer barcode to track inventory.
Any item that requires an Amazon barcode that arrives at a fulfillment center without one will be subject to an unplanned service fee. for more information, see Unplanned Prep Services.

Print Amazon Barcodes
You can print Amazon barcodes for your products from the Label Products page when you create a shipment, or at any time the Manage Inventory page

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